I have found that there is a pretty significant range of knowledge among golfers when it comes to golf courses and architects. While Bill Coore is highly regarded by aficionados, the name usually draws a blank stare from the average golf fan, who may offer a glint of recognition only after the mention of Coore's famous design partner, Ben Crenshaw. (And chances are, they know Crenshaw the player, not as an architect.)
For these casual observers, much of their knowledge of golf course architecture is determined by what they see on TV. American golfers expect to see wall-to-wall green at their courses largely because of the standard set by Augusta National during the Masters, the most widely viewed tournament of the year. There are other examples:
- Pete Dye had built some pretty good courses, but he didn't become famous until Jerry Pate threw him into the lake beside TPC Sawgrass' 18th green after winning the 1982 Players Championship.
- Very few people can name an original course built by Rees Jones, but everybody knows that he is the "Open Doctor" who has renovated numerous U.S. Open (and PGA Championship) courses.
- Gil Hanse is poised to be an A-Lister, but his star didn't begin to rise until he received praise for his renovation of TPC Boston during the telecast of the 2007 Deutsche Bank Championship.
- Even with the 0.7 rating of the made-for-TV Kiwi Challenge, far more people were exposed to Tom Doak being interviewed about his New Zealand course Cape Kidnappers than have played his masterpiece, Oregon's Pacific Dunes.

